---
title: "Advertiser guidelines"
description: ""
url: https://qgeplemcm.gleap.help/en/articles/21-advertiser-guidelines
collection: "Platform Guides"
updated: 2026-07-05
language: en
---

# Advertiser guidelines



Below you will find the guidelines for each creative type, as well as general guidelines for campaign moderation.

## **Non-Skippable Video**

-   **Duration**: Up to 15 seconds
    
-   **Aspect ratio**: 9:16 (±5% tolerance)
    
-   **Format and size**: MP4, up to 50 MB
    
-   **Muted by default on start**
    
-   **Skipping the video is not possible**
    
-   **After the video ends** (i.e., 15 seconds or the end of the video if shorter than 15 seconds) — an End screen appears, and the progress bar disappears
    

## **Skippable Video**

-   **Duration**: Up to 15 seconds
    
-   **Aspect ratio**: 9:16 (±5% tolerance)
    
-   **Format and size**: MP4, up to 50 MB
    
-   **Muted by default on start**
    
-   **Option to skip the video is available**
    
-   **After the video ends** (i.e., 15 seconds or the end of the video if shorter than 15 seconds) — an End screen appears, and the progress bar disappears
    

## **Static Creative**

-   **Aspect ratio**: 9:16 (±5% tolerance)
    
-   **Format and size**: SVG, WEBP, JPG, JPEG, PNG, up to 5 MB
    

## **Prohibited Content**

TeleAds prohibits the following types of content in campaigns:

-   **Graphic, Shocking, or Sexual Content**: Any inappropriate visuals.
    
-   **Hate, Violence, or Harassment**: Any form of hostile or harmful material.
    
-   **Third-Party Rights Violations**: Copyright or trademark infringements.
    
-   **Deceptive or Misleading Advertising**: Ads that manipulate or mislead users.
    
-   **Political Ads, Sensitive Topics, or Religion**: Content related to politics, religion, or controversial subjects.
    
-   **Drugs, Alcohol, or Tobacco**: Including related products or services.
    
-   **Weapons, Firearms, or Explosives**: Promotion of dangerous items is prohibited.
    
-   **Harmful Financial Services**: Including scams and deceptive financial schemes.
    
-   **Spam, Malware, or Hacking**: Any form of digital fraud or malicious software.
    
-   **Products of Questionable Legality**: Anything with unclear legal standing.
    
-   **Uncertified Medical Products**: Unauthorized health products, drugs, or supplements.
    
-   **Competitor Ads**: Ads promoting other brands or companies.
    
-   **False Representations**: Ads where the product does not match the promoted material.
    
-   **Non-Functional Websites**: Ads promoting broken websites or non-operational services.
    
-   **Artificial Views or Ratings**: Services for fake views, ratings, or similar manipulations.
    
-   **Defamation or Negative Exposure**: Ads targeting individuals, brands, or companies in a harmful way.
    

Please ensure your ads comply with these guidelines to avoid rejection or removal from our platform.