Advertiser guidelines

Below you will find the guidelines for each creative type, as well as general guidelines for campaign moderation.

Non-Skippable Video

  • Duration: Up to 15 seconds

  • Aspect ratio: 9:16 (±5% tolerance)

  • Format and size: MP4, up to 50 MB

  • Muted by default on start

  • Skipping the video is not possible

  • After the video ends (i.e., 15 seconds or the end of the video if shorter than 15 seconds) — an End screen appears, and the progress bar disappears

Skippable Video

  • Duration: Up to 15 seconds

  • Aspect ratio: 9:16 (±5% tolerance)

  • Format and size: MP4, up to 50 MB

  • Muted by default on start

  • Option to skip the video is available

  • After the video ends (i.e., 15 seconds or the end of the video if shorter than 15 seconds) — an End screen appears, and the progress bar disappears

Static Creative

  • Aspect ratio: 9:16 (±5% tolerance)

  • Format and size: SVG, WEBP, JPG, JPEG, PNG, up to 5 MB

Prohibited Content

TeleAds prohibits the following types of content in campaigns:

  • Graphic, Shocking, or Sexual Content: Any inappropriate visuals.

  • Hate, Violence, or Harassment: Any form of hostile or harmful material.

  • Third-Party Rights Violations: Copyright or trademark infringements.

  • Deceptive or Misleading Advertising: Ads that manipulate or mislead users.

  • Political Ads, Sensitive Topics, or Religion: Content related to politics, religion, or controversial subjects.

  • Drugs, Alcohol, or Tobacco: Including related products or services.

  • Weapons, Firearms, or Explosives: Promotion of dangerous items is prohibited.

  • Harmful Financial Services: Including scams and deceptive financial schemes.

  • Spam, Malware, or Hacking: Any form of digital fraud or malicious software.

  • Products of Questionable Legality: Anything with unclear legal standing.

  • Uncertified Medical Products: Unauthorized health products, drugs, or supplements.

  • Competitor Ads: Ads promoting other brands or companies.

  • False Representations: Ads where the product does not match the promoted material.

  • Non-Functional Websites: Ads promoting broken websites or non-operational services.

  • Artificial Views or Ratings: Services for fake views, ratings, or similar manipulations.

  • Defamation or Negative Exposure: Ads targeting individuals, brands, or companies in a harmful way.

Please ensure your ads comply with these guidelines to avoid rejection or removal from our platform.

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